For the launch of the new Gel-Kayano 24 running shoes, we were briefed by ASICS for The Athlete’s Foot. Having experience and a long-term relationship with both brands led to a seamless execution of this campaign. This bright and technically focused design gives a premium look and feel to 150 The Athlete’s Foot stores in Australia.
The plinths were created to display and highlight the new features of the shoe. This was further reinforced by large hanging banners in the windows and in-store point of sale. We distributed all of the elements and provided detailed installation guides to ensure a successful roll-out of the campaign for every store.