A Point of Sale campaign spanning 8 performance and 136 total stores, the brief was to target theĀ “competitive 25-35 year old male” while focusing on the shoes technical features and bringing attention to the exclusive red colourway only available at The Athlete’s Foot.

An end-to-end campaign spanning concept, photography, design and print, we used the colours of the exclusive shoe to create a bold and impactful campaign centred around the male lifestyle image. Brought to life in-store through a combination of window plinths to display the shoes, window banners and customised ferrous paper panels to allow for frequent interchangeability.