The brief from the Asics team was to create footwear tables that showcase the Asics Gel-Nimbus shoe collection in 157 Rebel stores across Australia. The objectives of the campaign were to educate customers about the comfort of the shoes and drive sales of the collection in their physical locations.

We assisted with the concept, design, print, distribution and installation of the entire campaign including the industrial design of printed acrylic and Kappa shoe displays and table wraps. Cotton wool and the combination of clear and opaque acrylic was used to effectively recreate the feel of walking on clouds.