The Athlete’s Foot have worked with us now on several POS campaigns to launch their latest exclusive Asics running shoes. The brief for the GT-2000 was to hero the blues and highlight the technical design feature of the shoe ‘Fluid Ride’.

 

Featured in 150 stores Australia wide, we worked on everything from concept to design, production and installation of the window displays, POS displays and hanging banners drawing eyes and attention to the Asics shoes. A specialised decal was also produced for the main windows to create a 3D effect and had the ability to be applied, removed and repositioned by staff in-store without the assistance of an installer.