The ASICS LITE-SHOW collection is designed to keep runners visible during low light conditions. In order to effectively communicate this in their store environments, we partnered with the ASICS Trade Marketing team to design and execute window displays, launch zones and footwear tables for 157 Rebel Sport stores across Australia.

To effectively communicate the campaign message, we designed a concept that incorporated the colourful reflective panels from the shoes to show that the footwear delivers 360 degree visibility when running at dusk, dawn and night. This was incorporated in clever ways throughout the space including custom table-toppers and plinths.