ASICS is one of the leaders in the world performance sports market, they approached Dashing to create a remarkable Energy Zone to highlight their Netball collection in a flagship Rebel Sport RCX store. We have worked together to design, produce, and install this activation. The campaign also included Footwear tables and walls covered by bespoke SAV for other in-store areas.
We have used dynamic lightboxes to call out each tech point, logo, and taglines. A rigid frame was used to support the lightbox, finishing with plinths wrapped with imagery on all four sides to make the products stand out. Aligning with their sustainability ideals, we have reused a clear acrylic piece from a previous campaign, mounting white acrylic lettering to achieve this result.