The team at Rebel Sport were looking for a simple yet effective way to draw attention to the new range of reflective Asics active wear in their flagship stores.
Our design solution was to catch the attention of shopper’s purely through this displays point of difference. Utilising our in-house industrial design experience, we custom built and printed angled boxes to create the necessary contrast between the day and night backgrounds. The reflective nature of the clothing was then executed with die-cut athletes spaced slightly forward from the background and colour matched for full effect. An outstanding result for a tight turnaround!