The brief from RCG Brands was to create the concepts, designs and prints for an ASICS focused ‘Back to School’ campaign that pushed the boundaries of the generic back to school imagery and theming.

Our design solution was to offer something sportier as this theme worked well with the featured shoes, reminiscent of a school athletics track. We then produced the backdrop banner and custom designed plinths with this imagery to bring the concept to life in nine Podium Sports store windows across Australia.