Australia Post partnered with Dashing to help celebrate with local communities ‘The Australian Way’ – a Christmas that celebrates getting back to nature, holidaying at home and buying local. We were briefed to develop the in-store creative for 30 flagship and 1400 corporate and local post offices utilising Australian native flora and fauna as well as seamlessly integrating the creative idea from above the line touch points through to the in-store experience.

With objectives to bring the stores to life by creating a sense of theatre for the local community and to reinforce with customers that Australia Post is the place for gifting during the holidays, we designed and produced three main store kits including elevated window displays, launch zones and in-store decorations. Elements of the in-store displays were also localised to the state to create a sense of community.