Looking to find an effective way to reflect their new lingerie and underwear proposition and buying strategy in their stores, we were briefed by Best & Less to assist with the creative concept and execution of their store fit-out for this department at their new Castle Towers location. The concept was to be used as a test and validation in the market and if successful, rolled-out across their entire network of 194 stores across Australia.
Building on their product shift towards a more tech-focused, innovative and modern range, we worked collaboratively to create a concept which incorporated their colour palette, illustrations and photography. We then prototyped, printed, distributed and installed the bulkhead frames, hanging signs, navigational POS, table POS, pricing and fit POS and collab. zone, with every element creating an environment to make their target customer feel special.