This year, Bollinger decided to unite the grace of flowers and their refined rose champagne to celebrate the day of the most adorable member of our families. Dashing has worked together with their team to praise all mums; we developed the concept, designed all elements, produced and installed the campaign across key wholesale accounts in Australia: David Jones Flagship and Bistro Moncur in Sydney, 2KW Bar & Restaurant in Adelaide, and Kiyomi Restaurant in the Gold Coast.

Poets say nothing in this world is more beautiful than a flower; Evoking all our senses to feel its nice smell and admire its delicacy. Bollinger Rose Mother’s Day campaign connects graceful flowers with the elegance of the brand and the power of being a mum. Oversized roses were produced in coloured paper; some hanging from railing and others mounted to a base. The window display was completed with gold metallic plinths, silver foiled decals, and a hanging printed frame.