Partnering with VSP Australia, we assisted with the industrial design, production and bump in and out of a Calvin Klein glasses pop-up in David Jones that would increase foot traffic, could be easily and quickly transported between locations and adhered to strict global branding standards.

Dashing produced all the elements of the display including Kobe board cladding for the shelf units, acrylic lettering for the Calvin Klein logo and Reboard cutouts layered with B-flute and mirrored vinyl for an eye-catching product display.