The brief for this international project at Parker & Co in New Zealand was to create display plinths that were light and could be flat packed for transport but still had the premium finish to meet Cholé’s rigorous global standards.

 

Our industrial designer constructed these lightweight durable plinths that once printed could be disassembled, packed and then easily reassembled in-store. To maintain a premium finish, these were printed on Gloss Sav and mounted to Kappa with perspex blocks to beautifully hero the eyewear and accompanied by a large background wall decal to complete the display.