Dashing was briefed by the Country Road Visual Merchandising team to transform their top 25 stores into celebrations of Australian Summer for their 2020 holiday campaign ‘Giving Season’. In addition to the window displays, we produced all in-store elements for the Men’s, Women’s and Kids areas and the outside wrap of the South Yarra flagship.

With a challenging brief to utilise recycled or recyclable materials throughout, we collaborated closely from initial concept development and prototyping through to offshore manufacture and nationwide installation to ensure a successful representation of the concept and execution across all elements of the campaign.