The brief for this Crossroads Denim campaign involved the industrial designprint and distribution of window and in-store POS items to help bring their laundry concept to life in 170 stores across Australia and New Zealand.


Dashing managed the industrial design and production of the washing machine, signage boxes and plinths that hold product in the windows. We printed, produced and distributed all of the in-store POS signage for the campaign including floor decals, header boards and shelf strips which effectively delivers the campaign imagery and message in-store.