As a long-standing retail marketing partner, Dashing was briefed by the David Jones Visual Merchandising Marketing team to help develop and execute this year’s Christmas exterior and interior for their Sydney Flagship destination at Elizabeth Street. With initial project discussions kicking off in February, we worked closely together through planning, concept design & development, offshore manufacturing, shipping and installation to ensure a successful campaign.

This year, David Jones brought a new level of joy with their Christmas campaign. In-store, we developed the perfect level of detail across all printed and bespoke elements including acrylic totems, cardboard cuckoo clocks, die-cut birds on planter bed wraps, Christmas trees, fairy lights and premium and vibrant printed collateral capturing the spirit of Christmas. Externally, we sourced lush foliage treatments to follow the building fa├žade and┬ábring some much-needed magic for the Holiday season.