Spring has sprung at David Jones! Dashing was approached to produce all the goods to create in-store appealing zones for their seasonal campaign. We printed and produced large portholes, made with foam MDF bases and acrylic painted finishes, Kapa Portholes on MDF stands, T-frame prints held in fixturing, and floor vinyl.
We had to make sure the freestanding and hanging structures were safe and matched the David Jones Occupational Health and Safety standards. All the foam structures arrived in-store intact; they had to be lightweight and stable, as they were placed on the ground floor with customers walking around the store.