In partnership with VAMFF, our client David Jones created an activation window for Melbourne Fashion Week at their Bourke Street store. This window was a combined powerhouse of entertainment, theatre and visual display, and the results from our mapping of customer movement showed that this activation window motivated high levels of foot traffic into store.

This data set is very exciting when compared to historical data from retail across Australia, whereby customer conversion is generally placed at 0.5 – 3% (with 3% being a very successful outcome). So, with a conversion statistic of 11%, we were extremely impressed with the outcome of this activation.