A pop-up display for Dermalogica, Dashing designed, sourced, and produced three semi-permanent display units to build awareness and promote trial of Dermalogica’s Daily Microfoliant skin product. The units were circulated and installed throughout Westfield Centres across NSW over a four week period.


Inviting and interactive, we created the concept for and then produced an eye-catching display using various print and 3D lighting elements to grab the attention of today’s head down shopper.  This included printed oversized bottles of the product manufactured from a durable and lightweight substrate, shaped acrylic bottles edged with flexible neon lighting mounted to a branded aluminium wall and splashes of colour projected over the wall to add a final element of visual impact.