Donut King

Industry
Quick Service Restaurant
Client
Retail Food Group
Services
Portal
Print Services
Warehousing and Distribution

HOW DOes donut king USE THE PORTAL?

We currently use the portal as a one-stop shop for nearly all of our franchise marketing needs.  This includes the hosting of POS, marketing forms, and customisation of relevant POS. The site is user-friendly and provides some flexibility with our franchisees allowing and assisting them to make decisions when it comes to their local area marketing campaigns. We also have stock of our National promotions available on there should they want to order and use these.

 

WHAT WASN’T WORKING?

Lack of functionality, out of date artwork, franchisees had to go through many different avenues to get any marketing collateral and this was quite time-consuming both for franchisees and Head Office staff.

 

HOW HAS THE PORTAL HELPED DONUT KING?

One stop shop and very user-friendly despite more functions being available to the franchisees. We have also been able to provide our Franchise Partners with more options.

 

WHAT WAS THE OUTCOME?

We encouraged more Local Area Marketing activity amongst our franchisee network by making it easy for them, decreasing the time a campaign gets to market and providing them with the option to customise as much as possible to their local store and customers.

 

Share This Project
It was a rather large project to put together and transfer from our old supplier but with the help from Matt and the team at Dashing the whole process was made extremely easy. Any obstacles were overcome with ease, service and communication has been outstanding and I would not hesitate to recommend Dashing to any company looking for assistance with their local area marketing portals.

Hayley Clarke

Brand Coordinator