The brief from Glue Store was to execute their new denim campaign across twenty-four stores including the industrial design, print and distribution of the elements for the window displays and POS in-store.

 

 

To create visual impact, we produced a window with depth and layers including large hanging banners, a custom hanging frame system and 3D styrene and vinyl cut lettering. This was carried in-store with their colourful artwork printed on large floor decals, ticketing and wall boards. The real hero of the campaign was the hanging frame system which came in eight sections and included detailed assembly instructions for self-install by their team of VM’s.