The Marketing Manager from RCG Retail approached us to put forward concepts and designs for producing impactful Point of Sale prints in two key visual merchandising areas of their new Grounded store. 

Running with their theme ‘Let’s Celebrate’, we developed designs for a circle shopfront window and product display panel that were reflective of the holiday season while keeping with the story, background and presentation of the Grounded Brand. For the window we produced a semi-opaque outer rim and metallic decals that give a beautiful snow effect and the fabric printed panel creates a unique and engaging backdrop for framing the shoes in-store.