As a retail marketing partner, we’re always looking for clever ways to deliver compelling campaigns that drive sales in our clients physical locations. For this campaign, it was our pleasure to collaborate with the Hype DC Visual Merchandising team to design, produce, distribute and install this window display for Sydney’s flagship store at the iconic Pitt Street Mall.
With a brief to highlight the craftsmanship that goes into the construction of sneakers, we produced two window concepts that brought to life the tagline of the campaign. Each concept was created to showcase the shoes in a unique deconstruction, displaying the fabrics as swatches hung in layers. Each display was then produced through experienced industrial design, print and installation to execute the finished windows including window decals, hanging layered substrates, backdrop banners, plinths for product and a digital screen.