The team at Dashing was tasked to launch and elevate the iFIT brand across a variety of Rebel stores. Engaged to advise on go-to-market strategy, looking at the exposure of iFIT in the Australian market as a leading supplier of exercise equipment and cutting-edge technology. Our approach needed to be holistic, ensuring we were presenting both the brand and the product benefits.
We designed a concept that would soften, lift and energise the space that surrounds this naturally ‘hard edged’ and masculine product. The activation needed to present the brand ‘in an instant’, providing the consumer with an immediate understanding of iFIT. We achieved this with impactful imagery and a powerful tagline that would spark intrigue in our shoppers.