The brief from Telstra was to create outstanding interactive window displays for their Sydney and Melbourne concept stores. Interaction was the key motif, and it was Dashing’s responsibility to elevate the concept and bring the windows to life (quite literally!). We did this through light, touch and visual sensory stimulation. In this campaign, we introduced audience analytics technology to measure the footfall, dwell time of customers, their age brackets, gender and emotional responses to the display.
Dashing were able to realise Telstra’s concept through industrial design, print and experienced execution. Designing, sourcing and installing the lighting, electronics, decals and panel structures that drove the interactivity of the windows. The data from the audience analytics provided Telstra with powerful insights on their customers, allowing them to craft their next campaign more successfully towards their audience and position the messaging in a more effective way.