We were briefed by LEGO® to evolve and develop a campaign for the launch of their space collection, transforming their windows with the wonders of exploring the universe and allowing kids to take their imagination further than ever dreamed. Dashing developed the concept, designed, produced, and installed the LEGO® Space window display, which was rolled out across LEGO® certified stores in Australia.

Aiming to catch people’s attention and take them deep into space, we have used a list of innovative elements, including fabric lightboxes with galaxy backgrounds and planets, vibrant window decals, 3D foam lettering adhered to the glass, a touch of hollosheen, plinth wraps with flashing LED lights, and a swoosh of frosting to emulate the jet stream.