A collaboration between David Jones and Levi’s, we worked with their visual merchandisers to create an immersive pop-up space for Levi’s Pride collection at the flagship Market Street store during Mardi Gras. The pop-up was to be a functional retail space as well as an opportunity to create customer interaction and that ‘selfie’ moment.

Dashing provided industrial design and print production for rainbow floor vinyl, sparkly SAV logo decals and an eye-catching hanging perspex panel wrapped in dichroic film. The result was a bright, colourful and interesting space that drew attention to the Levi’s Pride collection and delivered many ‘wow’ moments in-store.