Parkway at Newbury has been using Darius™ as their shopper engagement platform since the shopping complex opened in 2012 and, therefore, has a very well profiled shopper database that can be segmented according to: postcode/gender/age/frequency of visitor and store preferences.
L’Occitane were launching their new Divine eye cream and the Parkway based store was keen to promote the product arrival by running a shopper engagement promotion on Darius™ to drive immediate sales for the new product from existing and new store customers.
Darius™ was used to design and publish a promotional campaign that targeted females within a defined age bracket, with information on the new product range and the chance to win a product set from the promoted brand.
Year-on-year sales for the month increased by 19 per cent.
The store experienced excellent recall from customers arising from the promotion.
There were 4,000 campaign views.