Dashing was briefed to design, manufacture and deliver a key campaign in Lululemon’s calendar; the Outerwear rollout. Our team was challenged to highlight the differences in warmth rating between product SKU’s, through inspiring window displays and launch zones installed in stores across Australia and New Zealand

The activation included MDF vertical timber structures wrapped in glossy vinyl, covering of selected stores flooring and back walls, and vinyl cut lettering tagline to achieve this result. The experimental launch zones were introduced in four top-tier stores, successfully enhancing the customer experience.