The Creative team at lululemon are constantly pushing the limits of their in-store experience to surprise and delight their customers. For this Holiday campaign, we were asked to assist with the concept, industrial design, production and installation of an eye-popping window display for thirty-six stores in  Australia and New Zealand.

A challenging brief, we took an innovative approach using 3D rectangular boxes illuminated from the centre and wrapped in a dichroic film to splash a variety of different colour gradients on people as they walked by. This was supported by a number of layered print elements including fabric banners and window decals.