The brief was to create a pop-up makeup studio and voting booth on election day to generate buzz on the high fashion floor of Macquarie Centre and drive people into the nearby Mecca Maxima store.


Our solution was to incorporate a variety of designs, colours, textures and prints to capture the imagination of their mostly younger clientele. From printed floor graphics and a free-standing LED lit media wall to MDF graphic wrapped voting booths, this fun and vibrant experience had the store and entire high fashion floor jumping with excitement.