The brief for this Millers Mother’s Day campaign involved the industrial designprint and distribution of window and in-store POS items to help realise their concept in 298 stores across Australia. This execution involved transitional elements which changed from Autumn into Mother’s Day and again for Winter.

Dashing managed the production and distribution of 3D Re-Board Trees, B Flute Tree stumps and signposts, hanging flowers and all other print items seen in the window and store. We sampled all items before production and adjusted where required to ensure everything assembled correctly before packing and sending to stores.