Muffin Break

Industry
Quick Service Restaurant
Client
Foodco Group
Services
Portal
Print Services
Warehousing and Distribution

HOW DOES MUFFIN BREAK USE THE PORTAL?

The portal is used as a complete online marketing system for Muffin Break Franchisees. It allows them to order stock items necessary for the functionality of their store, dynamic marketing materials allowing them to customise the deals available to their customers and the option to request fully customised local area marketing collateral. Head office also have access to a self-service admin function which allows us to create and update logins and self-manage the portal.

 

WHAT CHALLENGES WERE YOU HAVING BEFORE?

Without a central hub for our marketing resources, it was an inefficient exercise to track, order and deliver new marketing collateral across all of our sites. This meant that brand consistency and locally relevant messaging for campaigns was not easily achievable at each Muffin Break location.

 

HOW HAS THE PORTAL HELPED MUFFIN BREAK?

The portal has simplified our entire marketing process. Giving us more control over our collateral, improving our internal artwork approvals workflow and allowing us to customise our local messaging by location.

 

WHAT WAS THE OUTCOME?

We have transformed our brand communications at all levels. 

Share This Project
With over 220 stores nationwide, having a platform that can assist my team to deliver brand consistency and track overall effectiveness across local area marketing is vital. The Dashing Portal helps us tailor our marketing solutions as well as track success of new activations we want to trial. The platform continues to evolve giving franchisees autonomy where we want it, whilst allowing us to manage stock, build reports and assist them with merchandising holistically.

Gemma Fitzsimons

Marketing Manager