The beginning of the cricket season in Australia is an exciting time for sports fans! The New Balance Cricket range offers professional quality to everyone that wants to play. Dashing worked on the campaign from concept to design, finished art, and production. We created an installation guide for staff to assemble the zones in Rebel Sport stores across Australia, except NSW and VIC, due to COVID-19 restrictions.
The New Balance Cricket Range continues to endorse athletes like the icons Meg Lanning & Steve Smith. For this campaign, we developed an activation zone with a large circular plinth, where die-cut standees highlighted the two cricket idols. In addition to that, the project incorporated corrugated small plinths, a clear acrylic bat stand with the NB logo, and digitally printed vinyl. We have also wrapped and reused an existing tall shoe plinth to complete the zone.