The Visual Merchandising team at lululemon are constantly pushing the limits of their in-store experience to delight their customers. For this campaign, the brief was to produce large format prints for two stores in Camberwell and the iconic Chapel Street in Melbourne.

To promote the new ‘Nulux’ fabric technology, we printed and installed their artwork on large hanging banners for the shop windows and their campaign message on a variety of computer cut decals to create a prominent feature on the front display and on their mirrors in-store.