Building on the recent success of the Prizm sunglasses campaign, we were engaged by the Oakley Marketing and Visual Merchandising team to showcase the Prizm lens technology in the latest Snow Goggles window display. From concept to installation, we managed the delivery of the project in thirteen stores across Australia and New Zealand.

 

To hero the product and lenses, our design team developed a concept which suspended 3D goggles in the window, allowing shoppers to experience an enhanced image when looking through the Prizm lens. From here, our industrial design lead produced renders for the goggles and lenses which were cut from acrylic and foamcore to give the perception of depth. Finally, the entire window is fitted out with printed hanging banners, window decals to create a snow effect and product display plinths which bring the entire window together.