OPSM aimed to create a vivid Mardi Gras campaign to show its support to the community, transforming its store into a colourful oasis. They are proud to endorse this important cause, celebrating Equality, Inclusion & Love!

Dashing started to plan the elevation strategy by presenting mood boards and concepts to inspire the development of a fun and innovative activation.

Working together with the OPSM visual merchandising team, we have designed, produced, and installed remarkable window displays and in-store elements, at their flagship store in George Street, Sydney.

The campaign combined flex neon lights, digital animations, vibrant decals, and decorative strut cards. The results were amazing, increasing the store foot traffic and engaging customers.