From concept and design to production and installation, we were asked to create and deliver an end-to-end window display campaign to promote the enhanced features of the new Prizm lens technology in the latest range of Oakley sunglasses. The full campaign was executed across thirteen Oakley stores in Australia and New Zealand.
To highlight the advanced features of the Prizm technology, we focused our design concept around engaging the shopper through effective visual layering – allowing them to experience first-hand what it’s like to see the world through the Prizm lens. To achieve the desired result, our industrial and graphic design teams worked to find a solution to create this on a scale appropriate for a window. Four elements were prototyped and produced including layered acrylic sunglasses, backdrop banner, branded plinths and window decals bringing the entire window and campaign story together perfectly.