Puma has opened its largest Australian Flagship store at Chadstone, the Fashion Capital shopping centre. The store counts with a shopper engagement space, which is currently focused on promoting the brand’s AFL club partnerships, connecting with Melbourne’s main sport. Dashing was engaged to develop a premium activation zone highlighting three AFL teams.

Our team designed, produced, and installed this project within a two-week timeframe from brief to live date. Campaign elements included all printed POS, Flexi neon signs, illuminated ceiling football ground, and free-standing illuminated Jersey highlighters. A real eye-catching result for the #PUMACHADDY opening!