A bespoke semi-permanent retail display for Quiksilver. Our industrial design team helped to concept, source, produce and deliver four premium units to hero the product benefits of the Airlift vest and create a surprise and delight moment in-store for shoppers across Australia.

The display used clever lighting, texture, dynamic imagery and a life-size acrylic tank to create the illusion of the vest being inflated under water. Other elements included LED lighting, vinyl cut decals, printed floor graphics and a custom iPad stand to show product specifications and add an element of interactivity.