The brief for this Ray-Ban diner themed campaign was to manage the sourcing, print, distribution and installation of window and in-store display elements for two flagship stores in Melbourne. With strict campaign guidelines from the Global head office, it was our job to bring this vision to life in their Australian locations.

Dashing managed the sourcing of custom made diner stools and Venetian blinds for the windows as well as the painted wooden blocks with mounted graphics which were used as product displays. This was supported by floor decals, magnetic prints and vinyl cut decals to attract, engage, and motivate customers towards making a purchase.