The brief from the Rebel team was to create window displays and footwear tables that showcase the Asics Liteshow shoe collection in 157 stores across Australia. The objectives of the campaign were to educate customers on the message that “Wow, these shoes light up at night!”, generate excitement around the concept and drive sales of the collection in their physical locations.

Dashing managed the concept, industrial design, print, distribution and installation of all window and in-store elements for the campaign including window banners, multicoloured product plinths, edge-lit acrylic shoe stands and hanging acrylic LED signs with changing colours. The use of reflective, holographic and colourful substrates across each area mimicked the shoes lighting up at night and delivered eye-catching displays in all Rebel stores.