Reebok were looking for a bold statement to create presence of their new Flexweave shoe and offer interaction between the brand and consumers. We partnered with them to design, produce and install this pop-up activation in Martin Place, Sydney.


Participants were invited to try the #fastestfeet challenge – a time-sequenced game using the training ladder, a digital screen and infrared proximity sensors. Dashing designed, sourced and produced everything from the shoe shelves, plinths and floor decals to the digital screen stand cover and edge-lit acrylic panels to deliver a memorable brand experience for their audience.