With guidance from the R.M. Williams team, Dashing managed the current season’s windows for their premium stores from concept and design to manufacture and installation. The first of two windows in the series, the brief for this campaign was to showcase R.M. Williams’ heritage – emphasising the timelessness, longevity and unique designs that have now become synonymous with the quality of the brand.
Reflecting the native Australian environment, we used a palette of local materials to work in harmony with R.M. Williams store interiors. Each frame was designed with consideration for freight economy, varying window sizes and modularity. Separating the timber lengths and steel corner brackets allowed for complete customisation to the width and height of each installation. The campaign message is brought to life with a custom made edge lit LED sign. An effective way to highlight a key message without hindering background elements!