Rockwear were looking for an effective solution to replicate their vibrant and bright colour schemes within their promotional signage to increase brand recognition and better engage customers while in-store.


Building on this concept, our experienced account management and industrial design teams suggested fluorescent edge-lit signage. Providing support with execution including technical drawings, stock sourcing, plastics manufacturing, print production and distribution to ensure a premium and eye-catching result for the campaign across 28 Rockwear stores.