An Australian-first partnership between athletic apparel company lululemon and one of the country’s most iconic winter sporting festivals, Run Melbourne, the brief from the VM and Creative team was to deliver the concept, design, industrial design, print, digital and installation for the campaigns window displays in 9 stores around Victoria.

A disruptive window designed to stop traffic, our creative, industrial design and production team collaborated to deliver beautifully layered and engaging windows incorporating hanging banners, window decals and edge-lit acrylic signage, all enhanced by a cutting-edge digital projection of Run Melbourne and the cityscape in full motion image.