The team at Samsung Australia briefed us to create a window display that would command attention under the shadows of Sydney’s LightRail construction and show off their latest lifestyle wearable – The Gear Fit 2.

The crew at Dashing industrially designed and installed this lenticular print to produce a sense of movement that shoppers would associate with an active lifestyle product. By walking by the window people were drawn into the illusion of changing images and took the time to stop, take notice and ultimately discover more in-store.