A premium window display for six flagship stores, Dashing’s graphic and industrial design teams were briefed to recreate Seafolly’s Modern Love floral swimsuit pattern in a visually engaging physical form. A beautifully layered window, Dashing designed, produced and installed flowers in multiple ways to add depth and interest to the display.
Comprising layered hanging Re-board flowers stacked with mini spacers to give a 3D effect, hanging flower designs printed on clear 1mm PETG, standing foam-core flowers and flower decals printed on Ultra Clear SAV. The hero feature of the display is a text decal which sits in the centre of the window. Bright and bold, your eye is drawn back to this decal which highlights the theme of the display – Modern Love.