Seafolly are at the front line of Visual Merchandising, and we were fortunate enough to manage the industrial design, print production and installation of their latest intricate and eye-catching window displays at seven concept stores in Australia & Singapore.

 

We worked alongside a paper engineer to craft 60 ornate flowers that bring to life the Vintage Wildflower swimwear concept in their windows. The flowers varied from 450mm to 1100mm in diameter and were constructed from 125gsm paper. Each colour is derived from the current Seafolly swimwear collection, including one the textile print itself. A truly breathtaking result!