It was a pleasure to work with Sportscraft to develop their Mother’s Day campaign.  With the main tagline being “Mother’s Day for Mothers Today”, this year they wanted to celebrate the unique joys that come with motherhood and how modern women raise their kids and manage a busy life. Dashing handled design, production, distribution, and installation for the project rolled out to fifty-five stores across Australia and New Zealand.

At their flagship stores, our team installed amaranthus drapes and dried hydrangea floral orbs assembled in a cloud-like shape and held by a cool flex neon LED ring, with window decals calling out for the campaign tagline. For tier 2 stores, we developed a manual including concept and installation guidance for their staff to easily assemble the activation in all locations.